Q
What is meant by "grown without pesticides"?
A
"Grown without pesticides" means that no pesticides are used
on the farm to grow the crop. In addition, pesticides are not used
throughout harvesting, processing, and storage of the seed or oil.
Q
How is the Saffola "grown without pesticides"
standard validated?
A
There are four levels of control to validate the standard.
(2) Each grain company contracting for Saffola follows the crop throughout the growing season. Field personnel work with the farmers to ensure that the standard is followed.
(3) Field Crops Auditing (sm) of Davis, California independently inspects and reviews all aspects of the program, including every field and facility, following the crop from seed to harvesting to bottling. The verification assures the consumer that Saffola has lived up to its environmental promise.
(4) In addition, Saffola makes use of the State of California mandated Pesticide Use Reporting (PUR) program to further substantiate the "grown without pesticides" compliance.
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Saffola is harvested in early September |
Q
How does this differ from "organic"?
A
Organic farming has a strict and complex definition, that varies from
state to state; but organic production does allow use of certain
organic pesticides, none of which are allowed in Saffola's
"grown without pesticides"
claim. Saffola's farming methods share one of the major goals of
organic farming, to reduce environmental damage from chemical
pesticides. And, since Saffola's farming is large-scale and highly
productive, Saffola Oil does not carry the super-premium price of
organic products.
Q
How are pests and weeds kept from harming the safflower crop if
pesticides are not applied?
A
Saffola's farmers use a variety of methods to control damage to the
crop. Some examples include: crop rotations that limit disease and
weed build-up, innovative and conventional tillage practices; choosing
crop varieties and developing new varieties that are better adapted to
a pesticide-free production system; and choosing farm locations,
field topography, and climate zones advantageous to pesticide-free
production. In addition, time of planting, rate of seeding and control
of irrigation play important roles.
These methods may result in the risk of slightly lower yields per
acre: however, Saffola believes that the social and ecological
returns more than offset these factors.
Q
What environmental benefits does Saffola® Oil "grown without
pesticides" provide?
A
Saffola's farming methods do not pollute the crop, soil, underground
water or the air. In addition, farm workers are not exposed to any
pesticides while working with Saffola "grown without
pesticides" crops.
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| Safflower blooming in mid-summer |
In the Western states, safflower is a favorite crop for rotation with field crops such as wheat, barley, and processing tomatoes. The West has the perfect climate for growing safflower due to the hot and dry summer months.
Safflower is planted from late January through early May and harvested
from mid-August to mid-September. In early summer, the flowering
thistles at the tops of the four foot plants produce brilliant yellow,
orange, and gold blossoms. By mid-summer, these thistles become dry
and turn brown in color. Combines mow the safflower fields at harvest
time and separate the seeds from the plant. The seeds go through a
crushing process where safflower oil is extracted. High protein meal
remains after the safflower oil is removed. The meal is used for animal
feed.
Q
What are the nutritional benefits of Saffola® Oil?
A
Saffola Oil is higher in monounsaturates than any leading vegetable
oil and lower in saturates than soybean oil, corn oil, sunflower oil
or olive oil. Monounsaturates have been shown to help lower
cholesterol levels when used as part of a cholesterol-reducing diet.
1985 Study by Mattson & Grundy (Journal of Lipid Research 26:194
1985) demonstrated that a high monounsaturated diet was equally as
effective as a high polyunsaturated diet in lowering undesirable LDL
cholesterol; and, unlike the polyunsaturated diet, the monounsaturated
diet conserved the desirable HDL-cholesterol. Like all vegetable
oils, Saffola Oil is naturally cholesterol free.
Q
How can Saffola® Oil be used?
A
Saffola Oil is an all purpose cooking oil. Its light, clear color and
mild, delicate flavor make it excellent for salads, sauteing, and
baking. And because Saffola Oil is high in monounsaturates, it is
extremely heat stable, excellent for frying, and can be used in place
of any cooking oil.
Q
What else is Saffola doing for the environment?
A
Saffola has taken further steps with their packaging to provide an
environmentally responsible product.
Saffola purchases plastic packaging from plastics suppliers that are taking part in voluntary recycling programs. All of Saffola's plastic packaging carries the triangular arrow recycling symbol on the bottom of each bottle. The new retail-size bottles are made of PET plastic and take up less shelf space, and require less packaging in their shipping cartons.